Sam Marshall

Sam is a leading Diversity, Equity and Inclusion expert, professional educator and recognised voice within the beauty industry. Backed by over 25 years’ experience, Sam has remained a commercial therapist throughout her career and is the founder of The Beauty Guru Clinic in MediaCityUK, Manchester. 

Career & Qualifications 

Since studying Beauty Therapy in 1998, Sam has worked with well-known brands such as Aveda, Clarins, Dermalogica, Dr Murad and Leighton Denny. For nine years, Sam managed the prestigious Urban Retreat Salon within Harvey Nichols, Manchester.  

Sam sits on the HABIA advisory boardBritish Beauty Council DEI Committee, and is an advisor to VCTC and The Federation of Nail Professionals whilst regularly contributing to national and trade media. She has made numerous television and radio appearances and has a host of media interviews and feature articles to her name. 

Sam has an abiding passion for education, and for nurturing new talent within the beauty industry. She has worked as a freelance trainer in everything from nails to tanning and now educates in waxing and advanced skin therapies. Sam educates under the brands The Wax Guru, Axiom Wax Academy and ACH Aesthetics.  

Sam is a founding member of “Skin Professionals UK” – a forum where professionals can gain education around all things dermatological. She teaches Trans Awareness to the Hair and Beauty Industry under the brand Be Trans Aware and is an HIV-awareness advocate and a member of George House Trust

Sam is a leading waxing expert, a professional educator and a recognised voice within the beauty industry. Backed by over 20 years’ experience, she is also the founder of The Beauty Guru Clinic in MediaCityUK, Manchester. 

Career & Qualifications 

Since studying Beauty Therapy in 1998, Sam has worked with well-known brands such as Aveda, Clarins, Dermalogica, Dr Murad and Leighton Denny. She worked as spray tanner on ITV’s X Factor television show and, for nine years, she also managed the prestigious Urban Retreat Salon within Harvey Nichols, Manchester.   

A busy beauty professional herself, Sam has remained a commercial therapist throughout her career. 

The Beauty Guru 

Sam established her own clinic in 2016. It offers a comprehensive range of beauty treatments while also providing a platform for her expert teaching. Her patient style and industry knowledge are second to none, and they encompass everything from pre-care to treatments and aftercare.